You’re good at the work.
Now learn to run the business of the work.
Resources for building a fractional practice that actually works, from someone who’s done it, made the mistakes, and figured out what matters.
Where are you in your fractional journey?
Going fractional sounds straightforward. You have expertise. Companies need it. You connect the two.
But here’s what nobody tells you: the skills that made you successful as an employee – expertise, judgment, execution, are necessary but not sufficient. Because now you’re not just doing the work. You’re running the business that does the work.
That means positioning, pricing, pipeline, contracts, scope management, client politics, and a dozen operational decisions most people figure out the hard way.
These resources exist so you don’t have to.
Considering
Question: “Is fractional work actually for me?”
Answer: Start with The Fractional Operator
Subtext: The honest reality of what this life is actually like.
Start Here
Committed
Question: “How do I build a fractional business?”
Answer: Get The Fractional Practice
Subtext: The complete operational playbook. 49 chapters. Everything.
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Concerned
Question: “Where is the fractional market headed?”
Answer: Read The Fractional Trap
Subtext: Why specialists are losing ground—and what to do about it.
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Ready
Question: “I’ve decided to start. I want to launch in 90 days.”
Answer: Take The Fractional Practice In a Box
Subtext: Templates, scripts, and a sequenced plan. Action-ready.
Start Here
Hi, I’m Will.
I spent fifteen years inside companies and agencies – titles, teams, budgets, the whole thing. When I went fractional, I assumed the hard part was behind me.
I was wrong.
The first year nearly broke me. Not because the client work was hard, I knew how to do the work. What I didn’t know was how to run the business of doing the fractional work. Positioning. Pricing. Pipeline. Managing multiple clients without losing my mind. Ending engagements without burning bridges.
I figured it out. Mostly through mistakes.
These books and this course are everything I wish someone had told me before I started. No theory. No fluff. Just the operational reality of building a practice that works.