Launch your fractional practice in 21 days with a proven action plan
Go From “Thinking About It” to Open for Business in 21 Days
The step-by-step system to set up your business, build your presence, and start real conversations,without spending months “getting ready.”
You’ve Been Thinking About Going Fractional for a While Now
You know you have the expertise. You’ve seen others do it. You’ve probably read a few articles, maybe listened to some podcasts. But you’re still employed. Still “researching.” Still waiting for… something.
Here’s what’s actually happening:
You’re stuck in the gap between “I should do this” and “I’m actually doing this.” Every week you think about it. Every week you don’t act. And every week, that gap gets a little harder to cross.
The problem isn’t that you don’t know enough. The problem is that there’s no clear starting line. No checklist that says “do this, then this, then this.” No one telling you what “launched” actually looks like.
So you keep preparing. Keep researching. Keep waiting until you feel “ready.”
Here’s the truth: You’re never going to feel ready.
But you can be actually ready in 21 days.
What If You Could Skip the Months of Figuring It Out?
The 21-Day Fractional Launch is an action program, not a course you watch and forget.
Every day has one job: complete a specific deliverable that moves you from “thinking about it” to “open for business.”
By Day 21, you'll have:
- A legal business entity (LLC filed, EIN obtained)
- Business banking set up and running
- A financial tracking system in place
- A clear, tested positioning statement
- A fully optimized LinkedIn presence
- A calendar booking system ready for calls
- Real conversations starting
This isn’t theory. It’s not mindset work. It’s not “frameworks” you’ll never use.
It’s a roadmap. You do the work. You’re launched.
Week 2
You make yourself visible to the world.
- Write your one-sentence positioning statement
- Rewrite your LinkedIn headline and About section
- Fully optimize your LinkedIn profile
- Create your professional email signature
- Set up your calendar booking system
By the end of Week 2: When someone searches for you, finds you through a referral, or stumbles across your profile—they know exactly what you do and how to book a call with you.
Week 1
You build the legal and financial infrastructure of your business.
- Choose your business structure (LLC, S-Corp, or sole proprietor)
- File your entity
- Get your EIN from the IRS
- Open a dedicated business bank account
- Set up basic bookkeeping
- Make insurance decisions
By the end of Week 1: You have a real business entity with real business banking. The IRS knows you exist. You’re no longer “thinking about it”—you’re incorporated.
Week 3
You create momentum by reaching out to real people.
- Build a list of 30 people who need to know what you’re doing
- Write your positioning and launch message
- Send your first 15 messages
- Track responses and reply quickly
- Send the remaining 15 messages
- Assess your progress and plan next steps
By the end of Week 3: You’ve told 30 people you’ve made this change. Conversations are starting. You’re in motion.
18 Downloadable Tools & Templates
You won’t be staring at a blank page. Every step has a template.
Week 1 Tools
- Structure Decision Worksheet
- Bookkeeping Setup Guide
- Insurance Decision Document
- Week 1 Verification Checklist
Week 2 Tools
- Positioning Worksheet
- LinkedIn Headline Templates
- LinkedIn About Section Template
- LinkedIn Optimization Checklist
- Email Signature Template
- Calendar Setup Guide
- Week 2 Verification Checklist
Week 3 Tools
- Launch List Template
- Launch Message Template
- Outreach Tracker
- Response Templates
- 21-Day Assessment
- Next Steps Decision Document
WHAT YOU GET
Everything You Need to Launch
20 Video Lessons (~60 minutes total)
18 Downloadable Tools & Templates
Short, focused lessons that tell you exactly what to do. No fluff. No tangents. Just clear instructions.
Average lesson length: 3-5 minutes. Watch, do, move on.
This Program Is For You If:
✓ You’re employed but seriously considering going fractional
✓ You’ve been “thinking about it” for more than a few weeks
✓ You have real expertise that companies would pay for
✓ You’re tired of planning and ready to start doing
✓ You want a clear checklist, not more theory
✓ You can commit 30-60 minutes per day for 21 days
This Program Is NOT For You If:
- You’re looking for a complete guide to building a fractional practice (that’s a different course)
- You want to learn sales, pricing, proposals, or client management
- You’re not willing to actually do the work
- You need hand-holding or coaching calls
- You’re already launched and looking for growth strategies
Important: This course gets you launched. It doesn’t teach you how to run a fractional practice. That’s what comes next, and we have a course for that too. But first, you need to actually start. This is the start.
Browse FAQ Categories
FAQs
General
Pricing
What You Get
Get Started for Less Than a Business Lunch
$297 $79
That’s not a typo.
The full program—20 lessons, 18 templates, the complete 21-day system—is $79.
Why so cheap?
Two reasons:
1. I want you to actually do this.
At $99, price isn’t an objection. You can’t tell yourself “I’ll buy it when I’m ready.” You’re either serious or you’re not. This price removes the excuse.
2. This is the starting line, not the finish line.
Some of you will complete this course and keep going on your own. Great.
Some of you will complete this course and want the full system—The Fractional Practice in a Box. That’s where the real depth is: positioning, pricing, sales, proposals, contracts, delivery, exits.
This course is designed to get you launched and show you what’s possible. If you want to go deeper, you’ll know where to find it.
How long do I have access?
Lifetime. Once you buy, it’s yours. Come back anytime.
How much time does this take per day?
Plan for 30-60 minutes per day. Some days are quick (get your EIN—15 minutes). Some days are longer (optimize your full LinkedIn profile—90 minutes). The total program is about 8-10 hours of work spread over 21 days.
Do I have to do it in exactly 21 days?
No. The program is designed for 21 days, but life happens. If it takes you 30 days or 45 days, that’s fine. What matters is completing the deliverables, not hitting an arbitrary deadline.
What if I'm not sure what kind of fractional work I want to do?
This course assumes you have expertise and a general direction. If you’re still figuring out whether to be a Fractional CMO vs. a marketing consultant vs. something else entirely, this course won’t answer that question. It helps you launch, not figure out your identity.
What comes after this course?
The natural next step is The Fractional Practice in a Box, the complete system for building a sustainable fractional practice. It covers positioning, offer architecture, pricing, sales conversations, proposals, contracts, delivery, client management, and exits. 8 modules, 37 lessons. That’s where most people go next if they want the full playbook.
Deserunt do sint officia.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Sit irure mollit ad qui.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Officia anim sit velit eu esse ut sit ex anim qui id.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Deserunt do sint officia.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Sit irure mollit ad qui.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Ad exercitation consequat id fugiat ut.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Officia anim sit velit eu esse ut sit ex anim qui id.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Sit irure mollit ad qui.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Ad exercitation consequat id fugiat ut.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Officia anim sit velit eu esse ut sit ex anim qui id.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Dolor ipsum amet est id esse in irure officia voluptate ad.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Deserunt do sint officia.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Sit irure mollit ad qui.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Ad exercitation consequat id fugiat ut.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Officia anim sit velit eu esse ut sit ex anim qui id.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.